Solutions & Services

In addition to market spend data, we can provide in-depth reporting on DMA (designated marketing area) reach, multi-media landscape, Nielsen ratings, and comparable budget benchmarking based on DMA size and competitive analysis. Audience: ideal for clients looking for a detailed overview of a market, looking at various markets in which to open a business or expand a new business or new service.

For companies who are collecting data but don’t have the time or expertise to evaluate and assess that data, we are able to fill this void by reviewing the data, providing a report of our findings, and offering recommended changes or solutions. Audience: aimed at clients who have some level of data collection, but lack the personnel or expertise to evaluate and assess.

For clients who SMP is managing ad campaigns and tracking performance data, we can offer presentations to stakeholders based on our work and the campaign performance, including trend data. Audience: for clients we presently run campaigns for and track performance data who are looking for a more detailed presentation to various stakeholders.

For clients that SMP monitors Google Analytics and assesses post-log data, we can offer a deep dive into their data to help optimize performance campaign performance through daypart analysis, day-of-week performance, A/B testing, etc. Audience: for clients we presently run campaigns for and track performance data including Analytic Owl.

We recognize many companies struggle at times to fill permanent positions, but there is still marketing-related work to be done; our well-rounded team is able to assist by filling those gaps through project-based work that may last between 1 – 12 months; we take a highly customized approach to this to understand what you need and how we can help fill that void. Audience: For organizations looking to fill a variety of areas related to the services mentioned on this page.