Case Study
Advanced Regenerative Health
Media Production & Creative | Campaign Management | Media Buying | Data Analysis and Optimization
The Client
Advanced Regenerative Health offers an array of treatments and services to the Denver, CO region to help patients treat conditions related to joint pain and peripheral neuropathy, among other ailments. The clinic aims to address the causes of health problems and integrate both medical and natural based therapies into their services as opposed to simply treating symptoms.
The Charge
Advanced Regenerative Health is a data-driven facility that wanted to continuously reallocate marketing funds to provide the optimal mix of clients to the clinic, based upon capacity and supply. To generate this continuously moving demand, Shull Media Partners put together monthly performance tracking metrics and reports to allow advertising dollars to be easily moved from one service to another, across an array of different television stations and print advertising.
The Deliverables
Through proactive monthly reporting meetings, Shull Media Partners was able to identify television stations and other marketing channels that were over-producing or under-performing and make informed recommendations to Advanced Regenerative Health on campaign reallocations. This collaborative sharing of data coupled with the media buying experience of SMP created an ideal environment of trust and transparency, resulting in greater success for the clinic. Additionally, SMP traveled to the clinic in Denver for a production shoot, with final deliverables ranging from a 30 minute long infomercial to short-form videos to be used as part of a drip campaign.
The Results
The constant data analysis and reporting allowed Advanced Regenerative Health to optimize its marketing dollars and generate over 300 leads/month on average. The positive performance of 2023 resulted in Advanced Regenerative Health investing funds into a large-scale creative infomercial project as well as expanding into a second location for 2024 in Colorado Springs, CO.
New Leads Per Month
%
Better CPL than Industry Average
Our Work
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Zesto took advantage of SMP's creative abilities to put together an effective multimedia campaign.
Rockford Pain Management
Rockford Pain Management sought to improve ROI by optimizing ad spend for top-performing campaigns.
Advanced Regenerative Health
Advanced Regenerative Health has partnered with SMP for years to generate new patient leads for their clinic.
University of Wisconsin-Superior
UW-Superior partnered with SMP to develop content that drives recruitment.
Oliver Gospel
SMP collaborated with Oliver Gospel by using endorsements from Columbia public figures to promote galas, drives, and fundraising events.
Premier Productions
Premier Productions, an entertainment leader who has sold millions of event tickets, sought a trusted marketing partner.
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