Case Study
Premier Productions
Media Buying | Campaign Management & Strategy
The Client
Premier Productions is a leading producer of quality live entertainment. With an emphasis on providing uplifting experiences, Premier has sold more than 10 million tickets globally and produced thousands of events for household names.
The Charge
With Premier’s emphasis on quality events, they knew they’d require a trusted marketing partner who shared their values for excellent work. Shull Media Partners has regularly partnered with Premier to supplement their event marketing, and in turn spread the word about upcoming shows.
The Deliverables
Shull Media Partners has worked side-by-side with Premier Productions to understand the needs of each individual campaign and create a cost-effective promotion plan. Using our expertise in media buying, we’ve been able to quickly coordinate television, radio, and out-of-home purchases with Premier’s other marketing initiatives. Our coordination with Premier has lead to effective omnichannel campaigns that result in sold-out shows and happy patrons. We’ve been trusted to work on campaigns for such marquee names as Wheel of Fortune Live!, Casting Crowns, Chris Tomlin, Bluey, Kari Jobe, and more.
The Results
Over the course of campaigns in 60+ cities for several tours targeting unique audiences, SMP has effectively augmented Premier Productions’ existing marketing efforts in ways that have been varied and consistently successful. Working with budgets both large and small and on tours as short as a few weeks to as long as 6 months, we’ve been able to scale our efforts to each project’s parameters. Our longstanding media relationships, expertise, and buying power added $1000s in value to Premier’s campaigns via free promotions, reaching larger audiences at no additional cost to the client.
CITIES
Added Value
Our Work
Love Chevrolet
SMP's visual storytelling elevated Love Chevrolet's brand, fueling sales growth and community connections.
Secret for Weight Loss
Secret for Weight Loss has expanded to 50+ clinics nationwide over the last three years. SMP has worked in lockstep with them to generate growth.
Mars Hill University
SMP helped Mars Hill University's Center for Entrepreneurial Leadership build their brand to recruit new students.
Pioneer Tree Service
Pioneer requires a consistent lead flow, driven by both traditional and digital marketing efforts, due to seasonal and emergency demand.
Zesto of West Columbia
Zesto took advantage of SMP's creative abilities to put together an effective multimedia campaign.
Rockford Pain Management
Rockford Pain Management sought to improve ROI by optimizing ad spend for top-performing campaigns.
Advanced Regenerative Health
Advanced Regenerative Health has partnered with SMP for years to generate new patient leads for their clinic.
University of Wisconsin-Superior
UW-Superior partnered with SMP to develop content that drives recruitment.
Oliver Gospel
SMP collaborated with Oliver Gospel by using endorsements from Columbia public figures to promote galas, drives, and fundraising events.
Premier Productions
Premier Productions, an entertainment leader who has sold millions of event tickets, sought a trusted marketing partner.
Let’s Talk
Call Us
803-728-1447
Email Us
info@shullmediapartners.com
