Case Study 

Pioneer Tree Service

Digital Marketing | Media Production & Creative | Media Buying

The Client

Pioneer Tree Service is a full-service tree removal company with more than 40 years of experience serving commercial and residential clients in South Carolina. Whether clients need routine work or emergency services, family-owned Pioneer takes pride in doing work to exceptional standards.

Pioneer Tree Service Logo

The Charge

Demand for Pioneer’s services varies greatly depending on seasonal trends and emergency weather response. Pioneer needed a steady stream of leads regardless of seasonal factors to ensure that business was always booming.

The Deliverables

Shull Media Partners worked with Pioneer to enact a two-pronged media buying approach that included both traditional and digital mediums. On the digital front, we developed high-performance creatives to drive leads via a retargeting and geofencing display campaign. These ads matched the look and feel of Pioneer’s well-established brand that emphasizes quality and trust. We paired that with a broadcast component, targeting stations that would perform strongly in Pioneer’s target demographic. By leveraging our relationships in the broadcast industry, we were able to negotiate competitive rates for the client that maximized their ROI.

The Results

SMP was able to drive consistent leads to Pioneer, keeping them busy even during off-season. Working within the client’s budget, we were able to steer 466 new users per month to their site’s conversion page with strong campaign metrics: a 0.186% clickthrough rate, with a customer CPC of $2.04.

New Users Per Month

%

CTR

CPC

Our Work

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Mars Hill University

SMP helped Mars Hill University's Center for Entrepreneurial Leadership build their brand to recruit new students.

Pioneer Tree Service

Pioneer Tree Service

Pioneer requires a consistent lead flow, driven by both traditional and digital marketing efforts, due to seasonal and emergency demand.

Zesto of West Columbia

Zesto of West Columbia

Zesto took advantage of SMP's creative abilities to put together an effective multimedia campaign.

Rockford Pain Management

Rockford Pain Management

Rockford Pain Management sought to improve ROI by optimizing ad spend for top-performing campaigns.

Advanced Regenerative Health

Advanced Regenerative Health

Advanced Regenerative Health has partnered with SMP for years to generate new patient leads for their clinic.

University of Wisconsin-Superior

University of Wisconsin-Superior

UW-Superior partnered with SMP to develop content that drives recruitment.

Oliver Gospel

Oliver Gospel

SMP collaborated with Oliver Gospel by using endorsements from Columbia public figures to promote galas, drives, and fundraising events.

Premier Productions

Premier Productions

Premier Productions, an entertainment leader who has sold millions of event tickets, sought a trusted marketing partner.

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