Case Study 

Mars Hill University

Non-Profit | Social Media | Brand Strategy | Consulting

The Client

Mars Hill University is a private university founded in 1856 and serving over 1,000 undergraduate and graduate students. It is located in the city of Mars Hill, North Carolina, (just outside of Asheville) and offers around 35 majors.

Pioneer Tree Service Logo

The Charge

The Center for Entrepreneurial Leadership at Mars Hill University is a newly formed division on campus, offering a unique academic concentration, minor, scholarships, and hands-on experiences. The center was seeking to build a marketing plan that would result in increased awareness and new student enrollment for the 2024 recruitment cycle and beyond. To start this process, they were looking for a partner to build brand strategy, conduct a website audit with actionable recommendations, and develop a social media content calendar, strategy, and training plan.

The Deliverables

Through this extensive project, Shull Media Partners hosted multiple intake and feedback sessions with the Center for Entrepreneurial Leadership team. The SMP team involved in this project included individuals with broad production and creative backgrounds, website development expertise, and extensive experience in higher education recruitment and marketing. The resulting deliverables included a full brand strategy document, a sub-brand strategy focus on the Center for Entrepreneurial Leadership team, a website audit, a social media strategy kit, and a social media content calendar.

The Results

With the in-depth deliverables, research, training, and consultation offered by Shull Media Partners, The Center for Entrepreneurial Leadership at Mars Hill University was able to take these deliverables to their internal marketing and admissions team and put these into immediate action to positively impact the Fall 2024 recruiting class. Website and social media recommendations were implemented quickly, and brand strategies were rolled out to prospective students within their recruitment funnel.

Pages of Analysis

Social Posts Developed

Our Work

Secret for Weight Loss

Secret for Weight Loss

Secret for Weight Loss has expanded to 50+ clinics nationwide over the last three years. SMP has worked in lockstep with them to generate growth.

Mars Hill University

Mars Hill University

SMP helped Mars Hill University's Center for Entrepreneurial Leadership build their brand to recruit new students.

Pioneer Tree Service

Pioneer Tree Service

Pioneer requires a consistent lead flow, driven by both traditional and digital marketing efforts, due to seasonal and emergency demand.

Zesto of West Columbia

Zesto of West Columbia

Zesto took advantage of SMP's creative abilities to put together an effective multimedia campaign.

Rockford Pain Management

Rockford Pain Management

Rockford Pain Management sought to improve ROI by optimizing ad spend for top-performing campaigns.

Advanced Regenerative Health

Advanced Regenerative Health

Advanced Regenerative Health has partnered with SMP for years to generate new patient leads for their clinic.

University of Wisconsin-Superior

University of Wisconsin-Superior

UW-Superior partnered with SMP to develop content that drives recruitment.

Oliver Gospel

Oliver Gospel

SMP collaborated with Oliver Gospel by using endorsements from Columbia public figures to promote galas, drives, and fundraising events.

Premier Productions

Premier Productions

Premier Productions, an entertainment leader who has sold millions of event tickets, sought a trusted marketing partner.

Let’s Talk

Best Columbia Advertising Agencies

Call Us

803-728-1447

Email Us

info@shullmediapartners.com

w

Follow us

Follow Us