Case Study

LOVE CHEVROLET

Media Production & Creative | Media Buying | Script Writing | Podcasts

The Client

Love Chevrolet is a dealership in the heart of the South Carolina midlands. They pride themselves on serving their community successfully and always guarantee excellence. Love Chevrolet is the local go-to Chevy Dealership, offering one of the largest vehicle inventories in South Carolina.

The Charge

Love Chevrolet’s marketing has relied heavily upon radio and digital podcast campaigns crafted by SMP. While Love Chevrolet was well-covered in the audio space, our team wanted to complement these existing efforts with a compelling visual piece.

The Deliverables

The heartwarming ad was initially developed to reach new viewers via 247Sports video podcast Inside the Gamecocks. While being mindful of the client’s budget and with future video campaigns in mind, multiple versions were created for the client to reach their broad audiences and allow for future customer base expansions. The use of narrative storytelling and brand presentation bolstered the overall effectiveness of the campaign.

The Results

Over the years, SMP has driven significant attention to Love Chevrolet and provided immense value. The new video campaign and creative increased interest in Love Chevrolet. SMP delivered final products that were enthusiastically received by the client. SMP was able to drive a YOY increase in sales, and the campaigns metrics to date speak to its success: over 19 million reached, with an incredible $5.77 CPM benchmark.